If you’re a blogger you may have read about Problogger’s 31 days to build a better blog challenge. This has already been run by Darren a couple of times and I happened to be reading his older challenges the night before he announced intentions to run a challenge for 2009. I’m going to be leaving my secure full time employment shortly so there is no better time to assess and make my blog better. If you haven’t already signed up you can join heaps of other people already signed up to the newsletter, or follow via the Problogger website.

It’s been going for a couple of weeks now, and I seem to be following it haphazardly, hoping I’ll have time to do all the tasks eventually. Even though I’ve not been doing the challenges religiously, I have been reading them and it’s been great to think about what I’m doing here a bit more.

Day one’s task was to write an elevator pitch for your blog. This will help you understand what your blog is truly about and will mean you no longer have to fumble around for something to say when people ask you what you do (and you don’t want to tell them you’re in a dead end job that you hate). I’ve been getting asked that a lot lately with people wanting to know what I’m going to do when I leave my job. The jewellery side of Cupcakes and Mace is easy to explain. I’m offering a tangible product, and that’s something most people can relate to. I’m always wearing my jewellery too so I can show them my real life product.
Explaining blogging to someone that’s not familiar with it is much harder. Even if they get the blogging part it’s hard to explain a women’s lifestyle blog centred around my life without sounding overly narcissistic, boring, and a bit of a dick really. I get kind of embarrassed trying to tell someone that yes actually, there are people interested in what I have to say, and I have subscribers! :S

This is what I’ve come up with:

Cupcakes and Mace: Reporting on all the things that affect, influence, inspire, and entertain alternative young women. It’s about embracing your life with attitude. It’s remembering that you’re only as old as you feel.

What do you think? Do you have an elevator pitch? I want to read all about it!